Iphone 12 PRO MAX
It's a leap year
A14 Bionic rockets past every other smartphone chip. The Pro camera system takes low-light photography to the next level — with an even bigger jump on iPhone 12 Pro Max. And Ceramic Shield delivers four times better drop performance. Let’s see what this thing can do.
Less bezel more screen
6.7” Super Retina XDR display
Ceramic Shield, tougher than any smartphone glass. Surgical-grade and stainless steel.
Blows other phones out of the water.
Industry‑leading IP68 water resistance
Four finishing touches
Pacific Blue, Gold, Silver and Graphite
A14 Bionic The only thing even close was our last chip
A14 Bionic is the first 5-nanometre chip in the industry, with advanced components literally atoms wide. Forty per cent more transistors rev up speeds while increasing efficiency for great battery life. And a new ISP powers Dolby Vision recording — something no pro movie camera, let alone any other phone, can do.
Generations ahead of any other smartphone chip
Up to 50% faster CPU and GPU than any other smartphone chip. 11.8 billion transistors. First 5nm chip in the industry. Up to 80% faster Neural Engine. 16-core Neural Engine. Up to 70% fastermachine learning accelerators.
LiDAR Scanner AR at the speed of light
The LiDAR Scanner on iPhone 12 Pro Max measures how long it takes light to reflect back from objects, so it can create a depth map of any space you’re in. Because it’s ultra-fast and accurate, AR apps can now transform a room into a realistic rainforest or show you exactly how a new sneaker will fit. NASA is developing LiDAR technology for Mars missions. A depth map in nanoseconds.
iPhone 12 Pro Max. Camera to the Max.
The bigger iPhone maxes out the Pro camera system. A 47 per cent larger sensor and larger pixels dramatically increase the amount of light gathered on the Wide camera. A new OIS stabilises the sensor instead of the lens so your shots are steady — even when you’re not. And the new 65mm Telephoto camera lets you zoom in tighter on portraits. 87% better low‑light photos, 5x optical zoom range, bigger 1.7μm pixels and new sensor-shift optical image stabilisation.
Portraits that come out at night.
Night mode portraitson the Wide camera give you vivid colour as well as beautiful bokeh that accentuates lit buildings and street lights — any background lights. Even with a single small light source, LiDAR and our A14 Bionic can render every pattern and texture in the foreground along with realistic colour throughout the room. Deep Fusion kicks in for low- to mid‑light scenes. The Neural Engine analyses multiple exposures pixel by pixel to bring out unprecedented detail in the magnifying glass, the woman and the wall.
Portrait mode, fine-tuned.
Machine learning on iPhone 12 Pro Max is even better at separating the subject from the background. And creative controls let you adjust the background blur and light on faces.
More detail. In the blink of AI.
Smart HDR 3automatically refines highlights, shadows and contours. Even at midday, you can see detail in her face and shadows that graduate all the way to true black. Smart HDR 3 captures every bit of golden hour magic, pulling out all the texture in the rock while staying true to the subtle blues of the sky. Smart HDR 3 dials in the white balance, and the sea foam holds its shape and definition despite all the motion. Beyond faces, Smart HDR 3 uses machine learning to recognise scenes so it can bring out the cracks in the ground and the roughness of the hill without increasing noise in the sky.
Shot on iPhone 12 Pro Max
2.5x optical zoomon the 65mm Telephoto camera lets you see all that close-up detail without being next to your subject. Bigger pixelson the Wide camera help reveal intricate patterns, subtle textures and incredible detail throughout the shot — even when you’re shooting in available light. Coloursare remarkably true to life in almost any light, like all the translucent reds in her outfit and the saturated neon hues of the diner behind.
A snapshot of iphone 12 PRO MAX camera
- 13mm focal length
- 120º field of view
- ƒ/2.4 aperture
- 5-element lens
- Lens correction
- 26mm focal length
- 1.7µm pixels
- ƒ/1.6 aperture
- 100% Focus Pixels
- 7-element lens
- Sensor-Shift OIS
- 52mm focal length
- ƒ/2.0 aperture
- Focus Pixels
- 6-element lens
Apple ProRAW. For an absurd amount of creative control.
Apple ProRAW gives you all the standard RAW information, along with the Apple image pipeline data. So you can get a head start on editing — with noise reduction and multi-frame exposure adjustments already in place — and have more time to tweak colour and white balance.
Dolby Vision recording 60 times more colours . Infinitely more spectacular.
First camera ever to record in Dolby Vision. iPhone 12 Pro Max jumps from 8- to 10‑bit HDR recording, capturing 700 million colours for much more lifelike video. Then it goes one better, recording in Dolby Vision — the format used by film studios. You can even edit Dolby Vision video and use AirPlay to see every last bit of the difference on the big screen.
streams your 4K Dolby Vision video to Apple TV and smart TVs.
Now every night is movie night.
The Wide camera’s larger sensor brings way more detail out of the shadows. And for the first time, you can take Night mode Time‑lapse videos with a tripod to capture scenes with dramatic motion. Now even your movies can pull an all-nighter. 87% better low-light video with iPhone 12 Pro Max. New ISP with improved noise reduction for more detail.
TreueDepth camera. It's never too late to take another Night mode selfie.
Night mode comes to the front camera, bringing all that low‑light detail and natural colour to your favourite subject. Deep Fusion, Smart HDR 3 and Dolby Vision recording are now on the TrueDepth camera too. So you’ll look your best in any light.
Super Retina XDR display An infinity pool of pixels
How do you make our brightest display even better? Make it bigger. A new design with flat edges and our flexible custom OLED allowed us to push the screen’s amazing colour, brightness and contrast to the very edge. Up to 1,200 nitspeak brightness for HDR photos and movies. 2,000,000:1 contrast ratio for true blacksand bright whites. Over 3.4 million pixels in iPhone 12 Pro Max,
the most ever in an iPhone. Turbo chargeable.
Magnets align themselves perfectly every time for faster wireless charging.
Wireless Speed up your downloads
iPhone 12 Pro delivers LTE speeds up to 2 Gbps, so you can download large files, upload photos and stream high-quality video faster than ever. It also has up to 32 LTE bands — the most of any smartphone — so you’ll get those faster speeds in more places around the world.
iOS 14 Get straight to the good stuff.
iOS 14 is packed with shortcuts that get you exactly what you want, when you want it.
Privacy is built in
iPhone is designed to protect your information. Face ID data doesn’t leave your iPhone and is never backed up to iCloud or anywhere else. iOS shows you an app’s privacy practices before you download it. And the list goes on.
We reduced our carbon footprint. By thinking inside the box
Carbon savings equal to 450,000 fewer cars on the road per year.
iPhone 12 Pro works with existing power adapters, EarPods with Lightning Connector and USB‑A to Lightning cables. Because there are billions of those out in the world, new ones often go unused. So we’re removing them from the box — across the entire iPhone family. This reduces carbon emissions and avoids the mining and use of precious materials. It also shrinks the package, allowing more boxes per shipment and fewer shipments overall. We’re transitioning our manufacturing partners to renewable energy as well. Altogether, this eliminates over 2 million metric tons of carbon emissions annually.
To charge your new iPhone, you can continue to use your USB‑A to Lightning cable. Or you can take advantage of fast charging with the USB‑C to Lightning cable now included in the box, which works with existing USB‑C power adapters and computer ports.
Even the little things are a big deal
Twice the starting storage:
iPhone 12 Pro Max starts at 128GB of storage, doubling the space for things like photos and videos.
More shots, less lag:
Snapping shots quickly? iPhone intelligently adapts, speeding up processing so you can capture all the action.
Spatial audio with Dolby Atmos:
Sound moves around you in 3D space, so you feel like you’re inside the action.
Have two numbers
Dual SIM with eSIM lets you have both a personal number and a business number on the same iPhone.
Recycled rare earth in magnets
iPhone 12 Pro Max uses 100 per cent recycled rare earth elements in all magnets, including those in our MagSafe accessories.